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Learn
The ideas you'll run into as an investor, explained one at a time.
What Is a Stock?
A small piece of ownership in a real company.
Supply and Demand
Why stock prices move: buyers and sellers, not a price tag someone sets.
P/E Ratio
How expensive a stock is, relative to how much money the company actually makes.
EPS (Earnings Per Share)
How much profit a company makes, divided across each share of stock.
Market Cap
The total value of a company, according to the stock market.
Dividends
Cash payments some companies share with their stockholders.
Inflation
The rate at which prices rise and money loses purchasing power over time.
Bonds
Loans investors give to governments or companies, in exchange for interest.
ETFs
A single investment that holds many stocks at once, for instant diversification.
Options
Contracts that give you the right (but not obligation) to buy or sell a stock at a set price.
Bull vs. Bear Markets
The two basic "moods" of the overall stock market — optimism or pessimism.
Interest Rates
The cost of borrowing money, set largely by the Federal Reserve.
Beta
How much a stock tends to swing compared with the market as a whole.